Research and Resources

We have a team with a pioneering background in choice experiments…

…and a remarkable track record of applying results to practical business decisions and changing organization behavior to embrace what customers want and need.

Best-Worst Scaling: Theory, Methods, and Applications
– Jordan Louviere, Terry N. Flynn, A. A. J. Marley

The Paralyzing Problem of Too Many Choices
– The New York Times

Unleashing the Power of Design Thinking
Design Management Review
– Kevin Clark, Ron Smith

Machine Learning for Marketing
– Kevin Clark

Validators then Competitors
– Kevin Clark

“The challenge for those of us who attempt to employ analytic capabilities is to ensure they are oriented forward, where the problems are least well defined and the data is scarce, rather than backward, where the work is easy and the risk is low.”

– Gary Loveman,
Chairman of the Board,
President and Chief Executive Officer,

Harrah’s Entertainment, Inc.